important things. When you go back and read 
Marshall and The Gutenberg Galaxy  and 
Understanding Media  they hold up, sometimes as 
metaphors, and sometimes as ideas that are worth 
applying to the stuff you’re investigating through 
your CD-ROM. They still have a valid principle, 
reason for asking valid questions. I think in the 
long run the metaphors are the ones that are 
going to survive in keeping his image alive.


Q:  Will the future be kind to McLuhan?

A:  Yes. I fear he won’t loom as large as I would